Rachael Trevino

Chief Marketing Officer

Marketing Leadership & Digital Growth

Professional Summary

Marketing executive with 20+ years of experience across marketing, business development, and logistics. Leads multi-brand marketing strategy, client campaigns, and distributed creative teams, aligning brand, digital, and sales messaging with revenue and growth objectives. Pairs executive-level strategy with hands-on command of SEO/SEM, social media, content marketing, media production, and ROI analysis. Recognized as a Tony Robbins Top Producer.

  • 20+ years

    marketing, business development, and logistics

  • Since 2015

    Senior Marketing Executive, XStream Media

  • Top Producer

    Tony Robbins

  • Founding Member

    Global Chamber

Core Competencies

  • Leadership & Management

    • Marketing Strategy & Planning
    • Team Leadership
    • Contractor Management
    • Client & Stakeholder Management
    • Cross-Functional Collaboration
    • Business Development

  • Brand & Communications

    • Brand Strategy
    • Public Relations
    • Media Relations
    • Crisis Communication
    • Presentations

  • Digital Marketing

    • SEO
    • SEM
    • Social Media Strategy
    • Content Marketing
    • Brand Storytelling
    • Multiplatform Audience Engagement

  • Performance & Revenue

    • Campaign ROI Analysis
    • Marketing Effectiveness Review
    • Sales Messaging
    • Sales Scripting
    • Conversion Copy

  • Media

    • Media Production
    • Livestreaming
    • On-Air Content Coordination
    • AI-Assisted Content Production

Professional Experience

Senior Marketing Executive

XStream Media (AI, Media & Livestreaming) San Antonio, TX

  • Lead marketing strategy for a multi-brand portfolio spanning agency and consulting services, political consulting and publishing, a nonprofit, and live events, aligning each brand with company growth objectives.
  • Manage a distributed team of contractors and virtual assistants, directing content, production, and campaign delivery across client and in-house brands.
  • Direct client media production and livestreaming campaigns across digital and traditional channels, driving brand visibility, audience response, and growth for multiple clients.
  • Partner with news directors and on-air talent to plan and deliver multiplatform media aligned with client communication goals.
  • Develop revenue-focused sales messaging, scripts, and platform-specific content strategy to strengthen engagement and support conversion.
  • Oversee SEO, SEM, social media, and content marketing programs, using ROI analysis to measure effectiveness and refine strategy.

Leadership & Recognition

  • Founding Member (Director Level), Global Chamber
  • Tony Robbins Top Producer – recognized for sales, marketing, and business growth performance

Education

  • Bachelor of Arts, Marketing & Industrial Management

    Michigan Technological University (Michigan Tech) Houghton, MI

    Minor: Psychology

References

Contact

Based in San Antonio, TX